5 commonly used website terms you need to know

5 Commonly Used Website Terms You Need to Know

Knowing these tech terms can go a long way in feeling prepared in a meeting about web design and development. Don’t worry – we'll keep it simple.

Whether you decide to build your own website or work with a company to build or redesign one for you, knowing some technical terms can help you make the process an easier one.

We have handpicked 10 commonly used terms used by web designers and developers in meetings with clients.

1. Domain Name

A domain name is a unique name that helps people identify your website. Our company’s chosen domain name is “quixstudios.com”. You will be asked to choose a domain name if you are looking to get a new website built for your business. Take some time to think of a name that sounds trustworthy, is easy to remember and is not owned by someone else.


HTML stands for “Hypertext Markup Language” and is the language used to create your website. It is often used in conjunction with other languages (such as Ruby) that allow web developers to add functionality to your page.

Unless you are building your own website, you will not be required to learn the intricacies of the language. Instead, it is important to let your web developers know what your website goals are during the initial phases of the project, and let them do the coding for you.

3. Wireframe

A wireframe is a two-dimensional, black-and-white visual guide that represent the skeletal framework of your website. You can expect your web designer to use wireframes at the start of the design process to better plan the layout and structure of your webpage. Do not worry about the colours, images, typeface choices and text that you want in your website. Once the wireframes are settled, the rest will follow suit.

4. Responsive design

Responsive design (or more commonly known as “Responsive web design”) is an approach that ensures that your website adjusts to the screen that it is being viewed on. Most web design companies will ensure that your website looks good on desktop, tablets and mobile devices to provide the best user experience for your visitors.

Responsive design is increasingly important as it can affect your Google search ranking and determine whether people will return to your site in the future.

5. Call to Action (CTA)

A call to action is a specific text or button that includes action-oriented words in hopes of provoking an immediate response from your visitor.

“Sign up for free”, “Get your FREE sample today” and “Buy now” are often used to encourage people to click and given them a reason to stay on your website or to follow-up so you can retain a potential customer.

Excessive use of tech jargon is unnecessary

Web design companies often throw out more technical vocabulary than necessary to impress their clients, without knowing how confusing and frustrating it can be to be on the receiving end. Should this happen in your meeting, do not be afraid to ask the company representatives to speak your language. Ultimately, communication is key in ensuring your website enjoys commercial success and keeps visitors coming back for more.