The shift to responsive web design and why it matters

The Shift to Responsive Web Design and Why It Matters

Not having a mobile-responsive website not only looks unprofessional and outdated, it can damage your credibility in the long run.

For the very first time in October 2016, internet usage of mobile phones and tablets exceeded desktops worldwide at 51.3%. This should come to as no surprise with the average American adult spending almost 3 hours per day on mobile, and the average Singaporean spending a whopping 12 hours and 42 minutes on the digital device. Yet some companies are unwilling to engage in a website redesign, while others have no websites at all.

What is responsive design?

To put it simply, it means that a website has been developed to ensure all your images and content are aligned to your mobile device’s screen size, platform and orientation. Your visitors will not need to go through the hassle of pinching the screen, or attempt to scroll horizontally to view your webpage.

Google favours mobile-friendly websites

Since its announcement in 2015, the world’s most popular search engine has stated it will use “boost the ranking of mobile-friendly pages on mobile search results”. Improving your search engine ranking not only increases site traffic, it can improve your site’s authority and credibility.

Stanford’s Persuasive Technology Lab found that almost half (46%) of people say a website’s design is the number one criterion for discerning credibility.

Users prefer websites designed for mobile devices

Not only does Google prefer responsive web design, your users are likely to prefer it too. 

According to a study by Google, 75% of users would rather interact with a mobile-friendly website, while 50% of people surveyed said that “even if they like a business, they will use them less often if the website isn’t mobile-friendly.

Not considering how your potential customers feel when visiting your website can easily cost you a sale. In today’s digital age, it is essential that companies see the importance of showcasing their services without compromising their relationships with customers.

Positive user experience incentivises buying behaviour

Like many of our clients, your website may seek to achieve increased growth or greater sales and revenue. A good mobile experience can exponentially increase your chances of motivating consumer buying behaviour.

Upon visiting a responsive webpage, 74% of people surveyed by Google said they were more likely to return to that site in the future, and 67% said they were more likely to buy a site’s product or service – simply based on whether they visited a website designed to fit their mobile devices.


The increasing use of mobile users and mobile search volume is great opportunity for businesses to promote their products and services to people on-the-go. Having a responsive website can go a long way – encouraging sales and more importantly, nurturing lasting consumer relationships.