It’s easy to write and send an email but never easy waiting for a response. In today’s day and age, many of us expect our sales prospects, clients and even co-workers to respond within the day – sometimes even instantaneously. But let’s face it, this is hardly ever the case.
What is content strategy and why should you have one before getting down to writing anything?
What can you do to sell and market your brand without coming on too strong? How can you get your target audience to open up to you when you’re about to make your sales pitch?
Although hiring the cheapest option in the market may seem like the most obvious decision to make, it often comes at the expense of quality.
Before determining what should or should not be handled by an external agency, consider the following questions.
Should writers be afraid that large publishing companies are incorporating technology into their writing? And can businesses expect to own robots that can produce marketing content for them in the future?
Should you write content for your company or website yourself? Or should you hire a professional copywriter to get the job done for you? You may think that our answer to that question is a resounding yes, but the truth is, not everyone needs a copywriter.
Ever wondered why more companies are writing blogs and what purpose that serves their business? It is another way for businesses to reach out to customers by attracting them through high-quality, valuable content on their website. And the benefits of publishing content regularly can reap huge benefits.
Communicating clear and easy-to-understand written instructions via email or a handwritten note sounds easy until we try to write it ourselves. Here are some key points to take note of before you start delegating tasks to your co-workers.
Whether you’re running a small business or working for a large conglomerate, you’re bound to receive sales objections when pitching to a potential customer. We share some common sales objections and how you can better prepare for them during the selling process.
Not sure how to hire a copywriter in Singapore to help you write your content? Fret not! We’ve created a comprehensive guide in an attempt to demystify the process of finding great copywriting companies in Singapore.
How can you write a product review without sounding like a corporate shill or an overtly negative individual?
It’s time to revisit your website and check if you’ve got a good website in your hands, or if it’s time to hit up an agency to make it great again.
In this article, we debunk commonly held beliefs about content marketing and set the record straight about how it can help you.
Why is it that the marketing experts swear by the effectiveness of blogging and yet your website traffic numbers paint a different picture?
Expressing your thoughts in writing is never easy. That’s why we’ve gathered 5 tips on how to be a better writer.
If you want your piece to stand out from other content creators, use these 3 nifty techniques to get headlines that attract attention.
You’ve got a great article to share, but do you have an irresistibly clickable headline for it?