Congratulations on starting your blog! But wait, why aren’t there many readers?

Why is it that the marketing experts swear by the effectiveness of blogging and yet your website traffic numbers paint a different picture?

Here are some reasons why you aren’t getting the viewership you envisioned:

1. You’ve only just started blogging

Big companies and marketing experts tell you that once you blog, the readers will follow.

But here’s the truth: you can’t expect results instantly.

If you’ve only just started publishing articles on your blog, it will take a couple of weeks to get them indexed to search engines. Once that’s done, your blog posts will only get viewership if people start clicking into it.

Blogging is part of building trust and establishing credibility as a leader in your industry, and to achieve them both require lots of time to plan and produce content. The more you blog over time, the more you are making your presence felt online, and the higher your chances are of getting discovered.

2. You’re not blogging consistently

You start out enthusiastic, making a great amount of effort to post content every single day. A few weeks pass and you’re expecting more traffic, but the numbers are growing gradually. You get disheartened and find no point in frequently uploading content anymore. Soon, you ignore your blog altogether.

This scenario is more common than you think.

Blogging doesn’t reap instantaneous results.

It takes time to attract casual readers and even more effort to convert them into followers and subscribers who look forward to your new postings.

There’s even research to back up the claim that more frequent blogging can serve your company well:

• Companies that increase their blogging frequency from 3-5X a month to 6-9X a month saw twice the number of leads

• An average company will see a 45% growth in website traffic by increasing the total published blog articles from 11-30 to 21-50 articles

• On average, B2C companies saw a 59% increase in website traffic after increasing their total blog posts from a total of 100 to 200

3. Your content doesn’t interest your target audience

But what if you’re blogging consistently and putting out even more articles than your competitors? Why isn’t blogging working for you?

Well, it’s time to ask yourself if you are producing content that your target audience wants to read. Many companies make the mistake of writing about themselves – what they do, what their team does, why they are the best.

But why should anyone care?

The reality is that your customers care more about themselves and their needs.

Your blog posts need to be about what your audience cares about.

Shift the topic to addressing their questions or any doubts they may have before making a purchase with you.

Want to read more articles like this? Check out our Quix Studios Blog for insights on business strategy, copywriting and technology.