Ever wondered why more companies are writing blogs and what purpose that serves their business?

Blogging is another form of marketing a business, and is more commonly referred to as a form of “inbound marketing”.

To put it simply, it is another way for businesses to reach out to customers by attracting them through high-quality, valuable content on their website. And the benefits of publishing content regularly can reap huge benefits.

1. Blogging can help businesses generate leads

Leads, also known as sales prospects, are valuable to a business. This is because there is a possibility of them becoming regular customers.

Unfortunately, leads are also difficult to acquire.

Many firms use paid online ads to get clicks into their website. But there is no guarantee that these visitors will continue to spend more time on your site. Additionally, keeping up with paid advertising means having a large advertising budget. And this is something a lot of start-ups and SMEs do not have.

The cheaper alternative to boost your online visibility in the long-run is by investing your time in content marketing.

Many companies hire agencies to write articles for their blog on a weekly basis so that they can focus on running their business. Others may choose to pay their in-house writers to get the job done, although this is a more expensive option.

2. It helps businesses directly reach out to customers

In the past, businesses would try to reach out to the media, hoping to get the word out about an upcoming event, product launch or ongoing promotions.

But with blogging, you can announce any news and content directly on your website and share the link to as many people as you like!

Did you know that companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all?

Furthermore, small businesses (with a team of 1-10 employees) tend to see the biggest gains in website traffic when they publish more articles.

3. Blog posts make for great content on social media

Coming up with content for social networks like Facebook, Twitter, Pinterest and LinkedIn can be a struggle. Rather than coming up with new content for each account, you can post your blog articles and start conversations based on their content. Having a blog can easily double up as a repository of content for any firm’s social media marketing.

As a business owner, you can even take it a step further and repurpose your content by adding some graphics to sharing selected quotes from your article.

Want to read more articles like this? Check out our Quix Studios Blog for insights on business strategy, copywriting and technology.