Not sure how to hire a copywriter in Singapore to help you write your content? Fret not!

We’ve created a comprehensive guide in an attempt to demystify the process of finding great copywriting companies in Singapore.

Let’s get started.

Ask yourself what type of content you need

Before you start hitting the search engines in search for copywriters for hire in Singapore (or any other country for that matter), always ask yourself what type of content you’re looking to produce.

This is because your content needs will largely influence the copywriter you choose to hire for your project.

Basic content types include the following:

• Case studies

• Brochures

• Speeches

• Fact sheets

• Presentations

• Testimonials

• Blog posts

• Newsletters

• Product guides

• Press releases

• Product reviews

• Research reports

• Corporate profile

• Social media content

• Employee biographies

• In-person event coverage

• Website or landing page copy

If you are looking to create marketing collateral (such as brochures or posters), you should hire copywriters who are able to write persuasively and convince potential customers to buy from you.

On the other hand, website review and copywriting require a completely different skill set. The copywriter you’re hiring should have some knowledge about web layouts, SEO and post formatting.

If you’re looking to create public relations (PR) material such as press releases and fact sheets, you should seek copywriters with a knowledge of corporate communication and how the media works. Unlike creative writers, PR copywriting specialists produce concise and fact-driven content.

This is crucial since busy journalists will not entertain any content piece unless it is written in a succinct manner.

Determine if you need help developing a content strategy

So you’ve decided what content type you need.

Now what?

The next step is to ask yourself if you have a content strategy to publish, distribute and manage that particular type of content.

Your content strategy document should be very specific in determining your target audience, the desired tone of voice, and the keywords you will use to effectively reach and engage your target audience.

Developing a content strategy takes time and effort on your part. But the good news is that you can always hire a team of copywriters to handle the work for you.

Not all copywriters offer strategic direction when it comes to content planning, so it is important that you do your research.

Always look at what services each copywriting company has to offer, and reach out to them to find out more about what they can do for you before you dive right into a partnership.

Search for copywriters online and offline

Whether you are searching online for copywriting companies or asking around for recommendations from your network of friends, it’s always best to hire someone locally.

Not only will it be easier to conduct face-to-face meetings, your copywriters will also be more familiar with how the local market works, and how to best reach your audience.

Contact your preferred copywriting company for a discussion

Before you commit to any copywriting company and sign the contractual agreement, you should most definitely talk to their project manager or their team of copywriters.

A typical copywriting company will promise you the world in order to secure you as a client.

But there is a chance that the company will be stubbornly resistant to your revision requests – even if it for a few words.

You will not believe how many individuals and businesses tell our team at Quix Studios about their experience in getting stuck in an inflexible agreement, and regret not partnering with a copywriting agency that is willing to occasionally bend the rules for their project.

Don’t be fooled by their portfolio of big brands

You may be impressed to see names of large organisations in a copywriting company’s portfolio.

But the decision to work with them shouldn’t be based on their portfolio alone.

While it is a good indication of their ability to write well, you may find that you are not a priority in eyes of their team of copywriters – especially if you are a small business or start-up.

These copywriting companies are also likely to have more rigid rules, procedures and contract terms with their clients. As a result, a small change request can be easily charged to you and cause you to exceed your budget.

Want to read more articles like this? Check out our Quix Studios Blog for insights on business strategy, copywriting and technology.